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UID:WILD_APRICOT_EVENT_457602
DTSTART:20120320T223000Z
DTEND:20120321T002900Z
SUMMARY:Usability: Reducing Friction and Boosting Conversion
LOCATION:Fathom Online Marketing\, 8200 Sweet Valley Dr.\, Suite 100\, Valley View\, OH 44125
DESCRIPTION:http://neoupa.org/ViewEvent.ashx?eventId=457602\n\n\nMarch 20\, 2012 - Usability: Reducing Friction and Boosting Conversion\n  Friction is any part of the conversion process that can frustrate or confuse a user.  While some friction is an unavoidable part of the conversion process\, the amount of friction visitors encounter varies greatly across web properties.\n   \n  Fortunately\, with the right skills and toolset\, we can make the conversion process more user-friendly\, thus reducing friction and generating more revenue for our clients.\n   \n  Mike Perla\, Director of Conversion Optimization\, will shed light on:\n      *             What role usability plays in conversion rate optimization        \n\n        *             How audience can dictate functionality        \n\n        *             Heuristic evaluation of UI        \n\n        *             Reducing friction with decision support tools        \n\n        *             Overcoming objections with hard evidence        \n\n  About the speaker: \n  Mike joined Fathom in 2006 with more than 10 years' experience designing/developing for desktops Internet\, destkops and print.  He led Fathom's rebranding in 2006 and later helped to launch and lead its video production department.\n   \n  He has managed and directed high-traffic website designs\, in addition to developing proprietary Flash applications and best practices for conversion rate optimization\, web design\, writing persuasive content\, persona development and market positioning.\n  In his current role\, Mike heads the conversion rate optimization and website design teams.\n   Meeting Time: 6:30-8:30pm\n      * 6:30-7:00pm - Networking & Socializing\n\n        * 7:00-7:10pm - NEOUPA Announcements & Speaker Intro \n\n        * 7:10-8:30pm - Presentation with Q & A\n\n  Meeting cost\n      * Free Events for NEOUPA members\n\n        * $10 for non-members\n\n  Directions\n  Fathom Online Marketing\n 8200 Sweet Valley Dr.\, Suite 100\n Valley View\, OH 44125\n  http://www.fathomseo.com/about-us/directions.asp\n
DTSTAMP:20130519T204303Z
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